NDTV surprised me with their Greenathon. An unprecendented concept, most definitely conceived by Nobel Laureate Dr. R.K.Pachauri. A 24-hour live telecast for environment awareness, and exceptionally fine-tuned in such an entertaining way with the who’s who of Bollywoood thrown, that it had the country glued to their TV sets. I did my personal campaign by sending SMSs urging friends to watch the program; and most of them were already watching.
Hope this big bang would create some much-needed environment consciousness.